About Yardley

The Kingdom of Saudi Arabia has been a successful run for us so far after our humble launch in 1965. The Yardley London brand made inroads in this competitive market with nothing more than a wide range of talcum powders and Brilliantine pomade. Consumers in KSA instantly accepted these Yardley London products and proudly made us a part of their homes. We have enjoyed the love of our respected customers for over five decades.

Currently Yardley has its presence across all the major cities of KSA. Our products can be spotted on the shelves of all the leading supermarket chains like Lulu, Nesto, Panda, key perfumery channels, convenience stores, and several smaller groceries.

Our top selling products for the brand in KSA are talcum powders, EDT’s, deodorants and soaps.


Yardley London is famous as a purveyor of luxury fragrances and soaps. But did you know that the much-storied House of Yardley was born in England in the mid-seventeenth century, during the reign of King Charles I?

An entrepreneurial young man named Jonathan Yardley obtained the royal warrant for the provision of all the soap to City of London. Sadly the provision by which this warrant was obtained is lost to history.

This first incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666. What was known, however was that lavender was used to perfume the soaps.